Digital Marketing, Search Engine Optimization and Marketing
In the world of business development and branding, going digital is all the excitement. So just what digital marketing and precisely how can we use it to grow our businesses?
Digital Marketing Defined
Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, in the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media regarding billboards and transit consumer. Essentially any marketing media with this increasing delivered electronically is considered digital marketing.
This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing outside of the digital marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to touch base to their digital alternatives. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising primarily has are just looking for marketing connection.
Why the main focus on Digital Media?
The shift to digital media is being driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital a dream for the digital marketing agency. Most digital media, including websites, social media and mobile advertising a lot easier to track than traditional marketing media such as print showing.
For business owners, various forms of digital advertising are really low cost. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are open to businesses just about any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new business.
For consumers, the fast pace of life makes digital advertising a need to. When consumers go to need of goods and services, gone are the days of thumbing via a phonebook discover them. Now, we whip out our cellular phones or stop by our computers for answers – and we find them fast.
Digital Marketing 2020
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